Village Grocer, the premium supermarket chain in Malaysia, is bringing the taste of true Australia to your neighbourhood from one of Australia’s leading food brands – Woolworth.
Woolworth products that Village Grocer are introducing do not come with artificial colours or flavours and they span across snacks, beverages, breakfasts, cooking needs, condiments and many more.
We have seen supermarkets collaborating with each other especially in private label. For example, Philippines’ largest retailer SM has introduced Tesco range of products to its stores in the Philippines. At the moment, private label penetration in Asia is still low but retailers are working hard to improve consumer acceptance as private label does offer higher margin. Dairy Farm recently rebranded its private label under the Meadows brand.
Imported private label M&S does score high in consumer perceived quality as they are seen as branded goods. M&S even has its own dedicated outlet at Mid Valley Megamall.
For Woolsworth to succeed in Malaysia, it has to tie in with popular Australian products such as meat pie, dips, dairy products etc.
At the moment, Woolsworth private label products are available at the Village Grocer, Subang Parade Mall but it will be available in other outlets very soon.
