Nestlé Indonesia has brought americano, which has seen strong success in Thailand, into the country and making it flavourful to appeal to Indonesian coffee drinkers. Unlike the Nescafé Americano in Thailand with its original taste and sugar-free, the Nescafé Americano in Indonesia has the original flavour as well as the fruity and sweet blackcurrant flavour.
The new Nescafé Americano Ice Black introduces Indonesian consumers to the concept of making iced americano at home.
Nestlé launches both products to coincide with Ramadan to provide a refreshing drink to break the fast.
We predict the next step in likely the debut of Nescafé Americano in RTD format.
