Indonesia’s Wings Food, the company behind the Mie Sedaap brand, has launched its latest cup noodle innovation featuring cabe rawit or bird’s eye chili as the topping in Malaysia. The new Mie Sedaap Cup Rawit Bingit Rasa Ayam Jerit has the so-called “screaming chicken” or “ayam jerit” flavour. Ayam jerit is actually a spicy dish that will make you want to scream due to its spiciness.
Mie Sedaap Cup Rawit Bingit was first launched in Indonesia in early 2021 and is now available at 7-Eleven Malaysia for a price of RM 2.70.