Green Spot, the producer of Vitamilk, has launched Vitamilk Double Milk in the Philippines. Vitamilk Double Milk is a blended product featuring soy and milk to offer consumers with a smoother, creamier and more delicious taste.
Right now, the soy milk category is moving into two directions. First, the category is eliminating cow’s milk and other animal-sourced proteins to become 100% plant-based or vegan friendly to be in line with the plant-based trend. Another approach, which is where Vitamilk Double Milk comes in, is to combine soy milk with the benefits of cow’s milk with a focus on taste and health. Both approaches have their own merits.
Vitamilk Double Milk is described as an “all-natural soy milk that’s delicious, nutritious, and packed with protein and other vitamins and minerals that are good for the body.”