Bia Saigon by Sabeco, Vietnam’s leading beer producer, has launched a unique collection with 63 beer designs each representing 63 provinces and cities. The “Bản Sắc Việt” range was launched to celebrate Tết 2022.
The creative team at Bia Saigon has done extensive research to provide the most realistic portrayal of each region. Moreover, the team has used Tết traditional colours including copper yellow, magenta, orange, blue and green to provide a uniquely Vietnamese vibe.
