Playmore Thailand has launched Playmore Plus Cooling Vit C in an easy-to-consume candy format for consumers who want the benefit of vitamin C. The new sugar-free candy contains 87mg of vitamin C to help strengthen the immune system. It is priced at THB 20 at 7-Eleven.
The company has launched Playmore Double C Vitamin Drink in Vietnam that delivers 500mg of vitamin C per bottle. Now it is tapping into the familiar sugar confectionery format to offer the same benefit albeit in a lower dose.
