Tuesday 28 June 2022 – Schweppes, one of brands under Coca-Cola Family, recently launched two new ‘Schweppes’ flavors in zero sugar options: ‘Schweppes Pineapple Mojito Soda Zero Sugar’ and ‘Schweppes Citrus Raspberry Soda Zero Sugar’ – the first fruit-flavored sodas from ‘Schweppes’ with no sugar. With these latest additions in the company’s beverage offerings, more customers can now enjoy the refreshing blend of fruits as a soft drink or as part of a creative mixed drink as they desire, anywhere and anytime.
‘Schweppes Pineapple Mojito Soda Zero Sugar’ and ‘Schweppes Citrus Raspberry Soda Zero Sugar’ are the most recent innovations designed to respond to consumer behavior since the COVID-19 pandemic over the last two years, which has now changed to creating more drinks at home and inspired the trend of looking for delicious refreshing fruit flavors with no sugar added, alongside consumers who are more sophisticated in their beverage preferences. Together with Coca-Cola’s commitment to developing new products to meet consumer needs and a desire to keep driving excitement, ‘Schweppes’ has produced this selection of new, unique, and sophisticated flavors that go well with all drinking moments and occasions and created two new no-sugar fruit-flavored sodas guaranteed with the Healthier Choice logo[1].
‘Schweppes Pineapple Mojito Soda Zero Sugar’ contains the flavors of pineapple, mint, and lime, perfectly combined with soda, no sugar, and no alcohol. ‘Schweppes Citrus Raspberry Soda Zero Sugar’ combines the sweetness of raspberry and the sourness of oranges and grapefruit. The brand is also introducing ‘Ananda Everingham’ as the first brand presenter in ten years – reflecting the image of consumers who like to create drinks of their own or for quality shared experiences with friends. With ‘Ananda Everingham’, ‘Schweppes’ hopes to provide some excitement, especially with the Gen Y customers.
‘Schweppes Pineapple Mojito Soda Zero Sugar’ and ‘Schweppes Citrus Raspberry Soda Zero Sugar’ are being introduced to the Thai soft drinks market together with a full range of marketing activities, both online and offline, allowing customers to experience the unique fruity soda. ‘Schweppes Pineapple Mojito Soda Zero Sugar’ is now exclusively available in 325 ml aluminum cans at 7-Eleven for three months and starting from September onwards will be available in all stores nationwide. ‘Schweppes Citrus Raspberry Soda Zero Sugar’ is now available in all stores nationwide. Learn more about what’s new with Schweppes by following us on https://www.facebook.com/Schweppes-for-the-Experienced-101632009087200
The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand and HaadThip Public Company Ltd serving 14 southern provinces. The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the Coca-Cola system’s portfolio of beverages in Thailand includes ‘Coke’, ‘Fanta’, ‘Sprite’, ‘Schweppes’, ‘A&W’ Root Beer, ‘Minute Maid Splash’, ‘Minute Maid Pulpy’, ‘Namthip’ and ‘BonAqua’.
[1] Based on simple nutritional symbolic criteria and conditions, soft drinks with total sugars ? 6 grams per 100 ml and no more than 18 grams per unit are packed; only drinks with one serving more than 150% of the referenced serving and a package size of no more than 500 ml are packed; sodium ? 40 mg per 100 milliliters are packed. According to the announcement of the Subcommittee on the Development and Promotion of the Use of Simple Nutrition Symbols
