Pepsi-Cola Products Philippines Inc has brought back the berry-flavoured Pepsi Blue to sustain its growth momentum in the Philippines. The iconic Pepsi Blue has performed its role well in creating excitement around the sparkling drink category.
There is no indication if Pepsi Blue is a limited time offer in the Philippines but Pepsi Blue made a come back in the US market in 2021 to play on consumer nostalgia for past beverages. In the US, Pepsi Blue was discontinued in 2004.
