Joyday, the ice cream brand of Yili, has launched Joyday Champion Ball, which is an ice cream in the shape of a football. As of date, the ice cream brand has launched 35 different ice cream variants in Indonesia. As part of its sports marketing, Yili has reached a cooperation agreement with the Portuguese national football team, which currently has football stars like Cristiano Ronaldo.
Joyday’s competitor Aice has recruited French professional football player Kylian Mbappé as its brand ambassador.
