April 18, 2023, Bangkok – Pepsi beverage by Suntory PepsiCo Beverage (Thailand) Company Limited has continued raising environmental awareness by recently partnering with the Property Management of Chulalongkorn University (PMCU) and ENVICCO Limited in organizing an official press conference to launch “Pepsi Recycled PET Bottle Campaign” and announce its readiness as the 1st player in soft drinks market starting use of 100% rPET bottles.
Suntory PepsiCo Thailand’s beverages in 100% rPET bottles will be available in the market by April 2023 under the “Fizzy Consciousness to Change the World” campaign, which reinforces its popular carbonated soft drink brand continuously presenting new trends to consumers as well as fortifying Pepsi’s image as a top-of-mind brand among younger generations who care for the environment.
Suntory PepsiCo Thailand and the PMCU will kick off this important moment by putting uniquely designed bins for PET bottle collection at the Siam Square area, starting from this coming Songkran festival until December 2023. The company has also teamed up with ENVICCO, the recycled plastic resin manufacturer firstly certified by the Food and Drug Administration of Thailand (FDA), in promoting “Bottle-to-Bottle Recycling” towards the circular economy.
Mr. Anawat Sangkhasap, Chief Marketing Officer, Suntory PepsiCo Beverage (Thailand) Company Limited, said “in Thailand, the Ministry of Public Health has authorized the use of rPET for food and beverage packaging under the safety standards stipulated by the FDA. The company’s 550 ml – Pepsi and Pepsi No Sugar in the rPET bottles are scheduled to make their debuts in April. The other products under Suntory PepsiCo Thailand that will follow this step is the ready-to-drink TEA+ Oolong tea. Moreover, Pepsi’s new recycled packaging also highlights a ‘Pepsi 100% Recycled’ label to notify consumers about the company’s official rPET packaging initiative”
The first activity under the “Fizzy Consciousness to Change the World” campaign in collaboration between Pepsi and PMCU will be kicked off by putting PET bottle collection bins at Siam Square, starting from this coming Songkran festival until December 2023 to collect the used PET bottles from public. The Thai famous boyband “PROXIE”, the presenter of Pepsi, also attended the press conference to encourage more younger generations’ attention in plastic waste issues and how to manage post-consumer plastic packaging. In addition, a range of cool activities and events will be in place at Siam Square including the annual 2023 Songkran Siam ‘Pha Khao Ma Ploi Joy’. All used PET bottles will be collected and turn into a surprise activity in the end of this year.
