The Coca-Cola Company is standardising its RTD tea portfolio in Malaysia under the Fuzetea banner. Right now, the fruit flavoured teas are sold under Heaven & Earth, while unsweetened teas are marketed under the Authentic Tea House range.
So far, Heaven & Earth RTD tea will be migrating to Fuzetea as evidenced by the adoption of the new product packaging for the lemon and jasmine flavours. To guide consumers during the transition period, the drink will be marketed as Fuzetea by Heaven & Earth. We believe the reference to Heaven & Earth will be dropped in the future.
