7-Eleven Singapore has announced its 7Cafe Arabica coffee beans are now Rainforest Alliance certified. According to Rainforest Alliance, the organisation works to “better position coffee farmers by connecting them with responsible markets, and by providing trainings in climate-smart and regenerative growing practices that boost yields and incomes.”
The “Rainforest Alliance certification program also promotes the human rights of those working in the coffee sector.”
7-Eleven Singapore is setting the ethical standard for coffee and this could encourage other foodservice coffee players including RTD coffee producers to follow suit.