Vietnam’s Kido Foods has recently launched a new energy drink ice cream (Kem Merino Kool tăng lực đậu đỏ) under the Merino Kool range. What’s interesting about the ice cream is that it actually contains the active ingredients found in energy drinks, such as caffeine, inositol, taurine, vitamin B3, and B6. This ice cream targets young consumers, typically 18 years old and above, who are accustomed to consuming energy drinks. However, it may be challenging to prevent young consumers below the age of 18 from consuming this ice cream.
Kem Merino Kool tăng lực đậu đỏ is an example of how ice cream offers the same benefits as energy drinks but in a more refreshing format.
