Orion has released Boom Jelly Passion Fruit to its fans in Vietnam. Boom Jelly Passion fruit is made from 50% real fruit juice without flavouring. The packaging is designed to appealing to children. The outer layer can be peeled to reveal a passion fruit centre with chewable bits.
Previously, the company had launched mango-shaped jelly accompanied by a separate sachet of chili salt, providing a unique sweet and sour taste experience.