M & R Distributor Limited Partnership, the owner of the bird’s nest brand Bell in Thailand, has recruited 54-year-old actor Kanchai Kamnerdploy to promote its bird’s nest products. The company is spending THB 50 million on marketing to target consumers aged 30 to 60 who are consious about their health. The goal is to increase sales Bell bird’s nest beverage to THB 1,000 million by 2024. The company is also looking to expand its exports market.
