Singha has introduced a new lower-calorie lager, Singha 89 Cals, containing only 89 calories and featuring a reduced ABV of 3.2%. This refreshing beverage is available in both cans and bottles, each with a 320ml capacity.
Prior to the release of Singha 89 Cals, Singha offered Singha Light, a lower-calorie beer with an ABV of 3.5% and 97 calories.
Singha 89 Cals caters to health-conscious consumers seeking an even lighter option, boasting a lower calorie count and ABV.
Thailand’s alcoholic beverage market is encountering challenges, as evidenced by a modest 1.7% year-on-year increase in the country’s beer tax revenue for fiscal 2023 (October 2022 to September 2023). This sluggish growth is attributed to weak consumer spending power.
