Chinese milk tea brand Nayuki has opened its first store in Thailand, operating under the Naixue banner. Located on the ground floor of EmSphere, the store offers milk tea, Chinese-style tea drinks, and bakery items.
In China, Nayuki operated 1,360 self-owned outlets as of 30 September 2023. To expand into lower tier cities, the chain has started a franchise program since late July 2023 and has since attracted four Nayuki franchised stores.
In neigbouring Malaysia, Heytea has also launched its first store at The Exchange TRX.