Burger King Thailand has launched the new Bolognese Collection featuring the authentic Bolognese sauce on crispy chicken, with lettuce, cheese, and mayonnaise. The Bolognese X-Long Cheese Burger is priced at only THB 99. The Bolognese X-Long Cheese Burger + Hash Browns is selling at THB 149, while the Double Bolognese Burger with 2 flame-grilled beef patties or your choice of pork patties with melted cheese is available for THB 159.
Burger King expects to post a 20% year-on-year growth in sales in 2023 to THB 2.88 billion with an anticipated 20% year-on-year rise in sales in 2024 to THB 3.4 billion.