PepsiCo has recently launched the new 7Up No Sugar Lemon Soda in Vietnam and Thailand. The company communicated how the new drink with real lemon juice is a recreation of the Vietnamese classic ‘Soda Chanh’ (lemon Soda), offering local consumers a drink they can easily resonate with.
A modern twist to the drink is zero calories and vitamin C, which heeds consumer interest for a healthier lifestyle.
PepsiCo also uses the 7Up No Sugar Lemon Soda to communicate how the drink pairs well with local and international dishes.
