Shoppers can now earn STAR$® and utilise eCapitaVoucher at more than 3,500 stores across 31 committed properties
Singapore, 5 January 2024 – In a boost to enhance its retail ecosystem in Singapore, CapitaLand Investment (CLI) announced today the addition of two new locations to its CapitaStar programme, namely Entrepôt at The Robertson House by The Crest Collection and Changi City Point. This expansion strategically strengthens the CapitaStar ecosystem by diversifying touchpoints for both shoppers and retailers.
Shoppers will have the opportunity to earn cashback rewards via the CapitaStar rewards programme in the form of STAR$® and can utilise them to offset purchases when shopping at Changi City Point or when dining at Entrepôt at The Robertson House by The Crest Collection from 1 January 2024 and 5 January 2024 respectively.
eCapitaVoucher, CLI’s digital shopping voucher programme and a key offering of CapitaStar, will also be accepted as a payment mode at Entrepôt at The Robertson House by The Crest Collection from 5 January 2024, and at over 100 participating stores in Changi City Point from 11 January 2024, of which more than 20 stores are brand new to CapitaLand’s network. With these new additions, consumers can now enjoy the convenience of using eCapitaVoucher as an in-store digital payment mode at more than 3,500 stores across 31 committed properties, further reinforcing its popularity as Singapore’s most widely accepted digital shopping voucher.
Mr. Reuben Yong, Head of Digital Platforms, Retail & Workspace (Singapore & Malaysia), CapitaLand Investment, said: “We are excited to welcome both Entrepôt at The Robertson House by The Crest Collection and Changi City Point to the CapitaStar digital ecosystem. With these additions, our CapitaStar members can now earn cashback rewards via the CapitaStar rewards programme and utilise eCapitaVoucher(s) to offset purchases. The strength of our CapitaStar ecosystem lies in the diversity of its touchpoints. As we continue to expand the ecosystem beyond CapitaLand’s network, we are confident in reinforcing CapitaStar’s position as a comprehensive one-stop digital platform that is adept at meeting ever-changing consumer needs and serves as a core pillar in supporting CLI’s commercial management strategy. We will continue to look out for opportunities and like-minded partners to expand and strengthen the CapitaStar ecosystem, ensuring that we can continue to deliver sustainable value to our members and retailers.”
Mr Norman Cross, General Manager of The Robertson House by The Crest Collection, said: “We are pleased to list Entrepôt, our signature all-day dining restaurant and bar under the CapitaStar rewards programme. We believe that this partnership not only allows us to provide greater value to our customers but also, an opportunity to promote the hotel’s F&B offerings to CapitaStar members.”
Mr. David Cheong, Group General Manager, Changi City Point, said: “With the CapitaStar digital ecosystem powering the consumer loyalty engagement initiatives for Changi City Point, we are excited to tap onto the large membership base of more than 1.5 million CapitaStar members and wide pool of eCapitaVoucher float in Singapore. This allows our shoppers to enjoy a seamless shopping experience and we are confident that our tenants can also benefit from the increase in footfall and sales.”
