Immersive activations tailored for fans
SINGAPORE (26 February 2024) – Marina Bay Sands is set to transform into an enchanting wonderland for all things Taylor Swift | The Eras Tour from 28 February to 13 March. A myriad of spellbinding activities and activations will be offered at the integrated resort, in particular The Shoppes at Marina Bay Sands and Sands Expo & Convention Centre in celebration of the singer-songwriter’s legendary career. From Instagrammable-moments to singing along to some of her much-loved tunes, fans are bound to create unforgettable memories as they soak in the magic of the international icon during this two-week extravaganza.
Irene Lin, Senior Vice President and Chief Marketing Officer at Marina Bay Sands shared, “We are delighted to be the official Presenting Sponsor for Taylor Swift | The Eras Tour in
Singapore. Taylor Swift stands as one of the world’s most influential artists of all time, and
Marina Bay Sands has pulled out all the stops to curate unique experiences befitting the iconic artist. The excitement that surrounds her upcoming concerts in Singapore is palpable, and we are honoured to play a part in this magical moment.
Taylor Swift | The Eras Tour Trail
From 28 February, selected parts of The Shoppes and Sands Expo & Convention Centre1 will morph into a haven for fans of the popstar through Taylor Swift | The Eras Tour Trail.
Embarking on a visual narrative of the award-winning artist’s journey, members of the public will be able to live out Taylor Swift’s 10 iconic eras through seven installations. Each zone will offer a unique glimpse into Taylor Swift’s musical evolution, paying homage to pivotal seasons like the “Lover” era and transporting fans back in time to the nostalgic “1989” era.
Taylor Swift | The Eras Tour Light & Water Show
For a limited time from 28 February to 7 March, fans will have the opportunity to witness the exclusive Taylor Swift | The Eras Tour Light & Water Show which will be held daily at 8pm and 9pm, with an additional show at 10pm on 1 and 2 March. This 14-minute special rendition reimagines Marina Bay Sands’ Spectra – A Light & Water Show, syncing it to the tunes of four iconic chart-topping songs spanning the popstar’s diverse musical eras – ‘You Belong With Me’ (Taylor’s version), ‘Cruel Summer’, ‘Style’ (Taylor’s version), and ‘Shake It Off’ (Taylor’s version). The show will also boast mesmerising choreography inspired by Taylor Swift | The Eras Tour, featuring dancing fountain jets, vibrant visual projections, beaming lasers and synchronised lava effects, all harmonised to the upbeat rhythms of the four celebrated songs.
While the Taylor Swift | The Eras Tour Light & Water Show is complimentary, fans will have to pre-register via Marina Bay Sands official website due to capacity limitations at the Event Plaza. Pre-registration will commence on 27 February at 12:00 pm, with limited tickets available. Each fan will be allowed to redeem up to 6 e-tickets per person. Doors2
for each show will open half an hour prior to the start of the show.
As night falls, the integrated resort’s façade will also undergo a captivating change, bathed in the alluring pastel hues of the Taylor Swift | The Eras Tour from 7:00pm to 11:00pm. This stunning display promises not only to enthrall onlookers but also to transform the iconic façade and waterfront into a stunning canvas.
Taylor Swift | The Eras Tour Retail Pop-up
From 29 February, an exclusive retail pop-up offering official concert merchandise will be
located at Sands Expo & Convention Centre Hall C
To secure entry, members of the public must pre-register for their timeslot starting on 27
February at 6:00pm at Marina Bay Sands official website. Each registration admits only one, and children under the age of 12 must be accompanied by an adult.
Updates of the pop-up store, if any, will be posted on the Marina Bay Sands website at
www.marinabaysands.com/theErasTour.
Festive Draw – Taylor Swift | The Eras Tour Edition
Marina Bay Sands has set the stage for fans to have yet another opportunity to experience a night of unforgettable entertainment and euphoria at the Taylor Swift | The Eras Tour concert. Sands Lifestyle members are able to participate in a second Festive Draw – Taylor Swift I The Eras Tour Edition on 2 March to stand a chance to win the grand prize of a pair of VIP 2 (Karma Is My Boyfriend) tickets.
In order to participate in the Festive Draw, Sands Lifestyle members must activate their draw entry in-person at any Sands LifeStyle kiosk from 6:00am to 4:00pm on 2 March.
The results from the Festive Draw will be released on 2 March from 6:30pm at
https://www.marinabaysands.com/sands-lifestyle/lucky-draw-winners.html. Winner(s) will
receive a pair of VIP 2 (Karma Is My Boyfriend) tickets to one of the concert dates, subject to availability, and will be required to redeem their prize personally at the Sands LifeStyle events counter located at Level B1 above Sampan Rides by 3 March 2024 (Sunday), 10:00pm.
