Simple Foods, the maker of 137 Degrees plant-based milk in Thailand, has changed the logo to gold to convey the message of being a leader in producing and distributing premium alternative milk.
The company has also named Thai actress, model, host, TV personality Araya A Hargate (Chompoo) as the brand’s first presenter in 9 years to help to expand the brand’s consumer base.
Simple Foods commands a 42% share of the Thai almond milk market, citing data from Nielsen.
