Share Your #DetikRayaBermaknaBersamaJohnsons and Make A Difference Together this Ramadan
Kuala Lumpur, 25 March 2024 – Johnson’s®, a brand synonymous with care and trust, has been a part of Malaysian families for generations, nurturing babies with gentle products that embody love and safety. Johnson’s® is proud to partner with OrphanCare, a nonprofit organization dedicated to providing care and support to orphaned and abandoned children in Malaysia, to introduce its “Meaningful Raya Moments” campaign. The campaign has already run from 10 March to 30 April 2024.
Every child deserves a loving family, a safe haven to thrive and reach their full potential, however, many children in Malaysia are deprived of this right, which is why Johnson’s® is partnering with OrphanCare. This campaign is an expression of Johnson’s® commitment to spreading gentleness and care, especially to those in need, during the holy month of Ramadan. As a brand deeply rooted in enabling moments of care during the first and other special moments of life, the “Meaningful Raya Moments” initiative focuses on creating impact through collective sharing of meaningful moments on social media.
The ‘Meaningful Raya Moments’ campaign invites consumers to share photos or videos depicting their meaningful moments during Ramadan or Raya on their social media page along with the campaign’s hashtag, #DetikRayaBermaknaBersamaJohnson during the campaign period. With every meaningful moment shared with the hashtag -whether it’s a baby’s first Raya outfit or a family’s first Raya celebration together— Johnson’s® will donate RM10 to OrphanCare. This initiative not only aims to amplify the spirit of giving during Ramadan but also ensures that every shared moment contributes to improving the lives of those who need it most.
“Every baby deserves to be surrounded by gentleness and care from the moment they are born,” said Eileen Oh, Head of Marketing Malaysia & Singapore, Kenvue*. Through the ‘Meaningful Raya Moments’ campaign, we hope to inspire people to spread kindness during Ramadan and support a charitable cause. We’re committed to giving parents and caregivers gentle and effective solutions for their babies. We continue to help nurture healthy people and create a world where every baby can grow and thrive by choosing purposeful ingredients for healthy skin and hair, as well as providing monetary donations to global nursing and midwife associations, which we have done for more than four decades, and organizations like OrphanCare.
The campaign includes a series of heartwarming videos and stories that highlight the importance of gentleness, care, and charitable giving. These stories serve as a reminder to cherish every precious first moment with your little ones – from their very first bath to those tender moments of applying lotion. Embrace the love and joy of these milestones, knowing you’re giving your baby the best.
“We are honored to partner with Johnson’s® for the ‘Meaningful Raya Moments’ campaign. This collaboration not only raises awareness about the plight of orphaned and abandoned children but also provides much-needed support for our cause. We can make a meaningful difference in the lives of these children, ensuring they receive the love and care they deserve,’ said Zakiah A. Rahman, General Manager at OrphanCare.
Join us this Ramadan in celebrating meaningful Raya moments with Johnson’s®. Share your stories of gentleness, care, and giving, and help us make a difference in the lives of babies in need with the #DetikRayaBermaknaBersamaJohnsons. Together, we can spread love and create meaningful moments that will be cherished forever.
For more information about the campaign and how you can get involved, visit https://www.johnsonsbaby.com.my/ or follow Johnson’s® on Instagram @johnsonsbabymy.
