Thai President Foods, the producer of Mama instant noodles, plans to open 2 to 3 more Mama Station branches, focusing on opening in nightlife destinations such as Nimmanhaemin Road, Chiang Mai, in June or July 2024. Thai President Foods currently operate 3 Mama Station outlets, which features noodle dishes.
The company is expanding the Mama Shop model by opening the Mama Station in the RCA area, the epicenter of Bangkok’s clubbing scene.
The instant noodle producer reveals sales at Mama Station from 11pm to 4am were three times higher than from 11am to 11pm, indicating demand for instant noodles as a popular late-night snack.
Thai President Foods is trialing the food truck model, a low-cost approach with strong, scalable model.
The 24-hour instant noodle store, which is growing in popularity in APAC, represents another approach to capture demand from the younger generation who use these venues to eat and hang out with friends.
