Singapore’s Coolpotions has announced the launch of its first-ever zero sugar soju but still with the same refreshing taste. This new line, called Chuga Soju Zero Sugar, starts with a refreshing muscat grape flavor. Original and pineapple flavors will be added soon.
Chuga Soju Zero Sugar reflects the growing trend in South Korea for healthier soju options with fewer calories.
Coolpotions also revealed plans at FHA-Food & Beverage 2024 to introduce cream-based soju in coffee, chocolate and milk tea flavours.