Businesses selling packaged coconut milk and coconut water in Malaysia are seeing a boom as the trend for coconut-based drinks from China gains popularity in the country. From ZUS Coffee to Gigi Coffee, the beverage foodservice scene innovates with coconut-based drinks, as coconut offers a thicker and creamier texture.
Consumer interest in coconut-based drinks has spurred sales for Chinese coconut milk/water brands like FreeNow (distributed by K3 F&B Sdn Bhd) and Coloryeah (distributed by Golden Choice Marketing Sdn. Bhd).
What’s next for the category?
At the recent International Cafe and Beverage Show 2024 at KL Convention Centre, a representative from FreeNow mentioned the brand is promoting the concept of ‘lighter drinks,’ which are healthier for consumers. Such trends will involve the use of more sugar-free coconut milk and coconut water in beverage creations.
To stay relevant in the foodservice industry, local coconut brands need to act fast and embrace the trend of coconut-based beverages.
