Condiment maker Yihai showcased its new range of halal-certified food products at FHA-Food & Beverage 2024, held in Singapore in April 2024. The halal-certified range signals the company’s aim to expand its presence in Malaysia’s halal condiment and ready-to-eat market and potentially abroad.
Yihai’s halal products include dipping sauce, steamboat base, instant foods, and self-heating foods. The growing popularity of Chinese cuisine among Muslims in Malaysia, evidenced by the mushrooming of Mee Tarik (pulled noodle) restaurants, means there are opportunities for halal-certified packaged solutions for both B2B and B2C.
Instant and self-heating foods are perfect for consumers who want convenience without sacrificing taste. Yihai has to localise the taste to satisfy the local palate.
Yihai also displayed its latest Hey! Konjac strips and Hey! Tofu bites with the fiery mala hotpot flavour. Konjac snacks are becoming popular in Malaysia, but they are mainly imported from China right now. Having a halal version will give this snack a broader appeal.
