The popular sauce producer in Thailand, Yan Wal Yun Co Ltd or Deksomboon (Healthy Boy), has creatively turned soy sauce into candy. Unveiled at THAIFEX – Anuga Asia 2024, the caramel candy (25g – THB 59) is aimed at young consumers. According to The Nation, the candy “reminds them of the aromas emanating from their parents’ kitchens.”
The Deksomboon Soy Sauce Candy has a strong caramel taste and is a playful take on soy sauce. As the company expands its use of soy sauce into more areas, it is not unimaginable for Deksomboon, which has previously introduced soy sauce ice cream and soda, to introduce novel ways for consumers to experience soy sauce.
At THAIFEX – Anuga Asia 2024, Deksomboon showcased new products, including Kecap Manis Sauce, an Indonesian-inspired sweet soy sauce in a squeezable bottle. The company also unveiled fish sauce in a squeezable bottle format, Thai Sriracha Mayo in a squeezable pack/bottle, Tamarind Paste in a squeezable bottle and Tamarind Spicy Sauce in a squeezable bottle.
Kecap manis is a staple in Indonesian cooking. The new Deksomboon Kecap Manis Sauce allows the company to expand the brand’s presence in Indonesian cuisines.
Deksomboon’s other new products included vegan-friendly fish sauce, Ketogenic Oyster Sauce sweetened with stevia (0.011%) and Ketogenic Sweet Chili Sauce sweetened with maltitol syrup (50%). Both products carry a prominent, healthier-for-you message of ‘zero sugar’ on the front of the pack.
