Eat Pizza, a South Korean pizza chain, recently exhibited at Franchise Expo Malaysia 2024, showcasing its 25-cm personal pizza concept. The pizza chain sought a local partner to bring the idea to Malaysia.
Eat Pizza has entered Singapore and Thailand with its one-person pizza, reflecting the growing trend of the one-person economy in South Korea and elsewhere in Asia. The single-person economy trend in food is reflected in pizza, suitable for solo dining, self-heating meals, and one-plate frozen meals. Growing in popularity in Japan, one-plate frozen meals are split-tray frozen meals that contain a main dish with sides that can be microwaved all at once.
Pizza Hut has a Personal Pan Pizza, but it comes in the typical round shape. Eat Pizza’s elongated personal pizza is more portable and convenient to consume.
