Bar.B.Q Plaza and Lay’s have teamed up to launch two limited-edition flavours for the Thai snack market. The new collaboration features Bar.B.Q Plaza’s BBQ and fiery BBQ flavours. Both brands have similar customer bases, with Lay’s consumers prefer socializing, while Bar.B.Q Plaza customers like sharing moments while eating. Both flavours will be available until the end of August 2024.
The two parties took 6-8 months to develop the formula to ensure the flavours deliver an authentic taste of eating at a Bar.B.Q Plaza restaurant.
Separately, Bar.B.Q Plaza aims to acehive revenue of THB 3.8 billion in 2024, on top of the THB 3.5 billion it obtained in 2023.
