Nongshim, famous for its Shin Ramyun-brand ramen, has unveiled the bowl noodle version of its collaboration with Jay Fai, also known as Bangkok’s street food queen. The Shin Ramyun x Chef Cares featuring the partnership with Jay Fai started with the pack format before extending into the convenient bowl noodle segment. The bowl noodles are available in stir-fry and soup versions.
Nongshim’s partnership with Jay Fai is aimed at the domestic market in Thailand with strong appeal among tourists who recognise the famous chef.
