98% believe in the power of shopping locally to uplift underserved communities
KUALA LUMPUR, 28 August 2024 – Ahead of the nation’s 67th National Day, Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study reveals a remarkable trend: Malaysians are rallying behind local businesses like never before. 98% of respondents agree that shopping local strengthens and uplifts underserved communities, highlighting a growing sense of national pride and solidarity among consumers.
The ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study gathered insights from a diverse group of 2,000 Malaysian shoppers, showing that 15 times more Malaysians prefer to support local entrepreneurs than international brands, reflecting a strong commitment to supporting homegrown brands and sellers. By choosing local products and services, consumers endorse the quality and authenticity of Malaysian goods and contribute to job creation and economic stability. This trend strengthens the local economy, fosters community solidarity and is a powerful force in driving the nation’s growth.
“Supporting local businesses goes beyond just making a purchase; it is an investment in our community and the future of our economy,” said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. “As we celebrate Merdeka, we are deeply inspired by how Malaysians unite to uplift local enterprises. By supporting local products and services, we are celebrating our heritage and strengthening the fabric of our society, ensuring that our economy thrives and that our communities continue to prosper.”
This sentiment is further reinforced by Malaysians’ confidence in local sellers, with 9 in 10 expressing trust in their ability to fulfil orders and address their questions effectively. This high level of trust underscores reliability, quality service, and excellent customer support provided by local businesses, strengthening the bond between consumers and homegrown brands. It also highlights that the preference for local products isn’t just about supporting the economy; it’s driven by a genuine belief in the capability and excellence of local entrepreneurs.
The survey also highlights another aspect of shopping local: 70% of Malaysians show unwavering support for women and rural sellers, underscoring the importance of inclusivity in the local economy. This commitment reflects a broader desire to empower underrepresented communities, ensuring they are supported and able to grow economically. By prioritising these sellers, Malaysians contribute to local development and foster a more inclusive marketplace.
Furthermore, when asked about the influence of product origin on their purchase decisions, 8 in 10 respondents shared that they preferred shopping Made-in-Malaysia products, highlighting their appreciation for product origin and demonstrating a strong desire to uplift local communities. This preference also underscores a growing recognition of urban and rural sellers’ unique value to the marketplace and a commitment to ensuring that economic opportunities are distributed more evenly across the country. By supporting local businesses, Malaysians celebrate the diversity of local products and actively contribute to the development and sustainability of these vital communities.
Shopee has also taken significant steps to support local sellers, ensuring they can focus on selling their products without worry. Features such as Cash On Delivery, On-Time Guarantee, and a 15-Day Free Returns policy make it easier for consumers to shop confidently with sellers. In fact, 85% of respondents indicated they are more likely to support local sellers if such features are available, showcasing the importance of convenience and reliability in the online shopping experience.
“We are glad shoppers are responding positively to the new features, highlighting the crucial role convenience and trust play in the online shopping experience. It is heartwarming to see Malaysians take pride in their local businesses and consciously support those who contribute to the vibrancy and diversity of the nation’s economy. As we approach National Day, this collective effort becomes even more meaningful, reminding us that by choosing to shop local, we not only strengthen our communities but also honour the spirit of independence and unity that this day represents, ensuring a brighter future for all.” Tan added.
