Nestlé Indonesia has unveiled two new coffee products, including the new Nescafe Coconut Latte. This product plays on the popularity of combining coffee with coconut. Coconut coffee is also refreshing and flavourful, especially during hot weather.
Nestlé has also released its latest Nescafe Ice Roast, an ice Americano drink that is in tandem with young consumers’ preference for iced coffee. Korean actor and singer Ji Chang-wook endorses the coconut latte and iced Americano drinks.
These days, Indonesian FMCG brands, including Mie Sedaap and Mayora Indah (Roma), have Korean brand ambassadors under their wings, a move to target the K-pop/drama-obsessed Indonesian consumers and overseas consumers when these products are exported abroad.
