Promex is excited to unveil its latest product, Essential Instant Milk Powder, contains New Zealand grass-fed milk and is added with 14 important nutrients for you and your loved ones.
Are Your Children Getting Enough Essential Nutrients?
In Malaysia, more than two-thirds of children aren’t consuming the recommended intake for Calcium and Vitamin D, and over 20% of them are lacking in essential vitamins such as A, B1, B2 and C. [1]
Containing New Zealand grass-fed milk, Promex Essential Instant Milk Powder is carefully formulated to deliver 14 important nutrients, including 9 vitamins and 3 minerals. It is especially high in Protein, which is essential for growth and development, Calcium – helps in the development of strong bones and teeth – Magnesium, promotes absorption and retention of calcium, Vitamin C, contributes to the absorption of iron from food, and Vitamin D3, necessary for the absorption and utilisation of calcium and phosphorus.
The Food and Agriculture Organization (FAO) endorses the Digestible Indispensable Amino Acid Score (DIAAS) to evaluate the quality of protein sources based on their ability to supply essential amino acids [2][3]. Promex Essential Instant Milk Powder is high in Protein, providing amino acids required for protein synthesis, which helps build and repair body tissues.
Trusted Quality from New Zealand’s Grasslands
Sourced only from Grass-Fed certified New Zealand farms, Promex is committed to ensure consistency in the source of our ingredients, giving you peace of mind that the milk you are consuming is of trusted quality.
New Zealand is known for its clean, beautiful and majestic grassland, providing an ideal environment for cattle and cows to graze. Globally, it is estimated that only 10% of the milk production originates from grazing system [4][5] and in New Zealand, cows graze freely on open fields and feed on natural grass [6] for over 350 days [7] a year. This allows the cows to express their natural behaviour and maintain their health. Promex is proud to be one of Malaysia’s trusted suppliers of New Zealand’s milk, offering a value option for families who prioritise natural goodness and quality.
A Value Option for All Malaysians
While milk is an excellent source of Calcium and Protein, it can often be perceived as expensive, particularly for lower-income families. This can lead to less nutritious choices in their daily diets.[8][9]
By offering an affordable option, Promex aims to provide important nutrients for all income levels. Priced at just RM1.08 per serving (240ml), Promex Essential Instant Milk Powder is a cost-effective option that delivers the nutritional benefits of New Zealand grass-fed milk along with 14 important nutrients for the whole family.
With its creamy, smooth texture and delicious taste, it’s perfect for a quick breakfast, whether enjoyed as a simple drink or paired with your favourite cereal for an even more wholesome meal.
Available in 800g packs, Promex Essential Instant Milk Powder is HALAL-certified by JAKIM and can be stored at room temperature, making it a convenient and nutritious option for your family.
About Promex
Promex, a proud Malaysia’s brand under Promac Enterprises Sdn Bhd, specialises in high-quality dairy products sourced from the pristine landscapes of New Zealand. With a global presence in 61 countries, Promex is dedicated to delivering safe, nutritious, and quality food ingredients to families worldwide.
At Promex Malaysia, we are committed to bringing the best of New Zealand’s trusted dairy to our local market, becoming the nation’s trusted brand of grass-fed milk. Our goal is to ensure that Malaysian families have access to nutritious, quality food ingredients that promote health and well-being, all at an accessible price. Promex – nourishing your family with the finest dairy nature has to offer.
Experience the Difference with Promex Essential Instant Milk Powder!
Now available at your favourite stores:
- AEON
- AEON Maxvalu
- AEON Big
- Billion
- C-Mart
- Family Store
- Hero Market
- Midas
- NSK Grocer
- Pantai Timor
- Pasaraya OTK
- Selection’s Grocer
- Urban Retail
- Lazada
- Shopee
- Tik Tok Shop
[1] Poh BK, Wong JE, Lee ST, Chia JSM, Yeo GS, Sharif R, Nik Shanita S, Jamil NA, Chan CMH, Farah NM, Sameeha MJ, Koh D, Saat NZM, Lim SM, Norimah AK, Ruzita AT, Budin SB, Wee LH, Tang SF, Khouw I. Triple burden of malnutrition among Malaysian children aged 6 months to 12 years: Current findings from SEANUTS Il Malaysia Public Health Nutr. 2023 Nov 7:1-36. doi: 10. 1017/S1368980023002239. Epub ahead of print. PMID: 37932916. *Mikronutrien seperti Vitamin A. B1, B2, dan C.
[2] Hertzler et al. 2020, Marinangeli & House 2017, Walther et al. 2022, Herreman et al. 2020.
[3] Mathai, J. K., et al. (2017). “Values for Digestible Indispensable Amino Acid Scores (DIAAS) for some dairy and plant proteins may better describe protein quality than values calculated using the concept for Protein Digestibility-Corrected Amino Acid Scores (PDCAAS).” Retrieved from (https://www.cambridge.org/core/journals/british-journal-of-nutrition/article/values-for-digestible-indispensable-amino-acid-scores-diaas-for-some-dairy-and-plant-proteins-may-better-describe-protein-quality-than-values-calculated-using-the-concept-for-protein-digestibilitycorrected-amino-acid-scores-pdcaas/E7AE34F8A5BCEA5A9FBFBC72E72B93DF)
[4] Alice Moscovici Joubran, Karina M. Pierce, Niamh Garvey, Laurence Shalloo, Tom F. O’Callaghan, Invited review: A 2020 perspective on pasture-based dairy systems and products,Journal of Dairy Science, Volume 104, Issue 7, 2021, Pages 7364-7382, ISSN 0022-0302,
https://doi.org/10.3168/jds.2020-19776. (https://www.sciencedirect.com/science/article/pii/S0022030221005166)
[5] Shalloo, L., Moran, B., & O’Brien, D. (2018). Define and verify pasture base—How does Irish “pasture fed” compare to the world. Proceedings of the Grass-Fed Dairy Conference 2018, Naas, Co. Kildare, Ireland.
[6] Wedzerai, M. (2020, November 16) Considering the opportunities for dairy cows. DairyGlobal. Retrieved November 22, 2022 from www.dairyglobal.net/health-and-nutrition/nutrition/grazing-considering-the-opportunities-for-dairy-cows.htm
[7] Our New Zealand cows spend on average 97% of their non-milking time outside on pasture. Average is measured over previous three seasons data and subject to minor variation. Calculation excludes milking times, because this only accounts for being off-pasture for on average up to 3 hours per day.
[8] “JPM-21-Disember-2013 Article 8.” Retrieved from (https://macfea.com.my/wp-content/uploads/2020/12/JPM-21-Disember-2013-article-8.pdf)
[9] Babolian, H. R., & Ab Karim, M. S. (2010). “Factors affecting milk consumption among school children in urban and rural areas of Selangor, Malaysia.” *International Food Research Journal*, 17, 651-660.
