US spice manufacturer and distributor McCormick is launching a new brand image campaign across Southeast Asia with the theme “Create Fresh Memories with McCormick.”
The company launched the campaign at CentralWorld, Bangkok on 17 September 2024. Renowned Thai chef, Chef Off (Nattawoot Thammaphan), has been named as the brand’s ambassador.
The rebranding introduces a fresh, premium look for McCormick products, including a new glass bottle design with a unique SnapTight lid that helps preserve freshness.
McCormick has also launched launching new products including McCormick Grill Mates Spicy Korean and Sichuan Mala sauces, and Shake Shake Seasoning Black Pepper & Truffle. These products are designed to cater to local tastes and preferences.
Priya Sharma, Managing Director of McCormick India-Southeast Asia, told the Bangkok Post that both the business-to-consumer (B2C) and business-to-business (B2B) sectors in Thailand have been growing at a similar pace. She attributed this growth to the post-pandemic recovery of the restaurant industry and the increased trend of home cooking.
