Experience the authentic taste of Vietnamese coffee with Sai Ngon Traditional Vietnamese Coffee, now available in 7-Eleven stores in Malaysia. Enjoy a refreshing black coffee or a creamy milk coffee, both halal and ready-to-drink. These Vietnamese coffees are imported and distributed by Bestari Food Trading Sdn Bhd (formerly known as Berjaya Food Trading Sdn Bhd).
According to the product description at the back of the packaging, “At Sai Ngon, we have selected the best Robusta coffee beans from the central highlands of Vietnam and created a blend to give you the smooth taste of Sai Ngon coffee – thoughtfully brewed and conveniently packaged, ready for you to enjoy anytime, anywhere.”
Sai Ngon Traditional Vietnamese Coffee is produced by Aseana Trillions Co Ltd, based in Ho Chi Minh City, Vietnam.
Aseana Trillions has partnered with Goody Group to expand the reach of Star Kombucha beyond Vietnam, including Malaysia and Indonesia. Additionally, Aseana Trillions has secured distribution for its halal RTD coffee, Sai Ngon, in Brunei through PPCo.
While Vietnamese coffee is readily available in instant mix form through foodservice in Malaysia, there has been a void in the market for ready-to-drink (RTD) Vietnamese coffee. The launch of Sai Ngon arrives at an opportune time, offering a halal-certified RTD Vietnamese coffee option for Malaysian consumers.
