STOP THAT DOT: HOMESOY Empowers Malaysian Women to Take Charge of Breast Cancer Prevention

HOMESOY Launches “STOP THAT DOT” to Promote Early Detection, Featuring Inspiring Real-Life Survivors

Kuala Lumpur, 3 October 2024 – HOMESOY, a leading soya milk brand under Ace Canning Corporation Sdn Bhd, has officially launched its HOMESOY 3.0 “STOP THAT DOT” campaign to encourage early breast cancer detection and raise awareness among Malaysian women. In addition to showcasing the versatility of soya, the campaign emphasises the vital importance of early detection and the need to take early action, which is a key agenda for the brand, in reducing breast cancer risks, particularly among women in the country.

A symbolic highlight of this campaign launch is the unveiling of the “STOP THAT DOT” Pink Ball (or dot), which represents cancer cells that, if left undetected, can grow and disrupt health. However, when caught early—even at the size of a dot—lives can be saved, and the chances of full recovery significantly increases. This HOMESOY 3.0 campaign features a heartfelt brand film and a dedicated microsite, providing consumers with essential information about the initiative. Through this microsite, individuals can easily pledge their support with a simple click, demonstrating their commitment to advocating for early detection and breast cancer prevention.

At the launch event held at Le Meridien Petaling Jaya, Ms. Chang Wan Ping, Marketing Director at Ace Canning Corporation Sdn Bhd, emphasised the brand’s commitment to supporting Malaysian women in their fight against breast cancer. “At Ace Canning, we are honoured to stand shoulder to shoulder with women in this crucial battle. Breast cancer is not just an individual struggle; it resonates throughout families and communities. Through the ‘STOP THAT DOT‘ campaign and our #ScanNowSpotEarly initiative, we want to remind every woman that she is not alone. Early detection is a powerful tool that can save lives, and we hope this initiative encourages women to take proactive steps to protect their health.”

Wan Ping also highlighted HOMESOY 3.0’s role as more than just a wholesome soya milk,
stating, “All our HOMESOY products, including HOMESOY 3.0, are designed to cater to Malaysian taste buds while serving as partners in women’s health. Additionally, through our collaboration with Cancer Research Malaysia (CRMY), we are dedicated to dispelling the myths surrounding soya and breast cancer. By providing accurate nutritional information, we aim to empower women to make informed decisions that support cancer prevention. Together, we are committed to making a meaningful and positive impact in this fight!”

Inspiring Survivor Stories: Real Lives, Real Lessons

At the heart of this campaign is a powerful brand film, brought to life through visual storytelling in collaboration with HOMESOY’s agency partner, Asterisk Advisory. Together, they transforme “STOP THAT DOT” into a vibrant and impactful initiative, embodying the shared mission of advocating for breast cancer awareness. The film features six Malaysian breast cancer survivors from diverse backgrounds and ages, who share their personal journeys and emphasise the life-saving importance of early detection.

Among these inspiring women is Tan Chieu Mei, whose story underscores the crucial role of early screening. In a touching scene from the film, she celebrates a birthday with her daughter, a poignant reminder to cherish every moment and never lose hope. “For me, the real victory is having another birthday to look forward to and watching my child grow up,” Chieu Mei shared. “Breast cancer came as a shock, but early detection gave me the chance to fight. The screening allowed me to act swiftly, and for that, I am deeply grateful. I urge every woman to prioritise their health and get screened. Join the ‘STOP THAT DOT‘ movement—it could save your life.”

According to Wan Ping, “Like these incredible women, we want to share their stories of
resilience and the belief that early detection through a mammogram is the way forward. Every woman who has faced cancer is a hero in so many ways, and their journeys serve as a beacon of hope, inspiring others to take proactive steps toward their health.”

The Role of Soya Nutrition

Through collaborative efforts with CRMY, Ace Canning continues its commitment to breast cancer prevention with its annual donation of RM50,000 to CRMY to support their research initiatives in combating breast cancer. “With 1 in 20 Malaysian women at risk1 raising awareness while promoting prevention and early detection is important,” said Wan Ping.

According to the Malaysian Study on Cancer Survival, only two out of three Malaysian women diagnosed with breast cancer survive beyond five years. This is much lower as compared to other Asian countries such as Japan, Korea and Singapore.

While factors like age, gender and genetics cannot be modified, there are modifiable lifestyle choices that may reduce the risk of breast cancer such as having one or more children before 30, longer breastfeeding duration, avoiding smoking, maintaining a healthy lifestyle, and eating a balanced diet.

Professor Dr. Cheong Sok Ching, Chief Scientific Officer of Cancer Research Of Malaysia (CRMY) explained during her talk on Bridging the Gaps in Breast Cancer Care, “There have been various studies evaluating the protective effect of soya products or soya isoflavone on breast cancer risk and some of these have demonstrated a protective effect.”

Ms Soo Sek Yow, Head of Soya Nutrition Unit of Ace Canning added, “Soya contains isoflavones, a type of phytoestrogens that are found in plants. These isoflavones compete with natural oestrogen, potentially reducing the risk of breast cancer. We aim to support research to establish a link between soya consumption and the reduced risk of developing breast cancer.”

During Soo’s talk on Soya Nutrition and Breast Cancer: What the Evidence Shows, she shared evidence-based information to dispel common misconceptions about soya and breast cancer. “Research, particularly in Asian populations, have shown promising associations between high soya intake and lower breast cancer risk. While further research is needed to fully understand the mechanisms, these findings suggest that incorporating soya into a healthy diet may offer benefits in lowering the risk of developing breast cancer,” explained Soo.

“In addition, we need to determine the ideal time in women’s lives to consume soya and to establish the recommended amount needed to achieve its desired protective effect. This is where Cancer Research Malaysia’s work becomes essential”, Prof. Cheong added.

Soo noted, “Importantly, the higher the soya protein, the more soya isoflavones there are.
HOMESOY 3.0 Soya Milk is formulated with higher soya protein and fortified with dietary fibre, calcium, and vitamins A and D, while offering superior-tasting soya milk without any added sugar.”

Scan Now, Spot Early: Partnerships and Roadshow for Mass Awareness 

While the presence of the dot may escape you, it won’t be missed when you #ScanNowSpotEarly through a mammogram. To maximise the reach and impact of the campaign, HOMESOY has partnered with more than 20 private hospitals2 to offer a complimentary pack of HOMESOY 3.0 Soya Milk for every breast screening sign-up during its campaign period.

From 7th October until the end of the month, HOMESOY 3.0 will be amplifying its “STOP THE DOT” campaign with the support of a diverse range of partners, including both retail and non-retail brands3. Together with HOMESOY, these partners are helping to drive the message of health and empowerment to a wider audience, reinforcing the importance of proactive health measures.

Don’t wait, Join the Movement Now!

At this launch, HOMESOY 3.0 calls on all Malaysians to join the “STOP THAT DOT” movement. Whether it’s encouraging a loved one to get screened, sharing the message with your community, or pledging support online, every action matters in the fight against breast cancer. “Early detection is not just important—it saves lives. And as research shows, incorporating soya milk into your diet may help reduce the risk of breast cancer,” says Soo.

“At HOMESOY, we’re committed to empowering women to take control of their health through informed, proactive decisions that can lead to a healthier future. We hope all of you today will join the movement, pledge to share, and help all our loved ones to #ScanNowSpotEarly”, added Wan Ping.

For more information about HOMESOY’s “STOP THAT DOT” campaign, please visit
http://www.stopthatdot.homesoy.my. To learn more about HOMESOY, HOMESOY 3.0 and Ace Canning Corporation, please visit http://www.homesoy.my.

1 World Health Organization International Agency for Research on Cancer (IARC). (2020). Global Cancer Observatory: Cancer Today. Malaysia Cancer Fact Sheet. Retrieved from
https://gco.iarc.who.int/media/globocan/factsheets/populations/458-malaysia-fact-sheet.pdf (Accessed April 22, 2022)

2 Columbia Asia Hospital, Damansara Specialist Hospital 2, Hospital Lam Wah Ee. Hospital Picaso, KPJ Klang Specialist Hospital, Subang Jaya Medical Centre, Sunway Medical Centre, Sunway Medical Centre Velocity, Thomson Hospital Kota Damansara

3 Jaya Grocer, Village Grocer, The Food Purveyor, Aeon, 6ixty8ight, Fitness First, Celebrity Fitness and Curves