Debuting the Japandi Fridge to pioneer artistic and innovative home-design appliances, cementing Toshiba’s leadership in the industry
Kuala Lumpur, Malaysia, 3 October 2024 – Toshiba proudly announces the launch of the Japandi series, headlining the debut of its new Japandi Fridge – which reflects a strategic business move for the Toshiba brand to meet emerging Malaysian market trends for aesthetics and functional modern home living, further solidifying the brand’s leadership in the home appliance market.
The Japandi Fridge embodies the concept of the “Artistry of Harmony”, blending timeless design with innovative technology – catering to those who believe that “less is more”, embracing minimalism and simplicity in every detail. The fusion of Japanese minimalism and Scandinavian elegance brings a warm, harmonious touch to any kitchen or home setting, with soft, natural textures and recessed walnut handles enhancing the aesthetic.
Appealing to today’s affluent urban professionals including individuals managing both careers and families, it is apt for consumers seeking solutions that not only simplify their day-to-day routines but also reflect a shift in mindset toward quality, elegance, and functionality in their homes. This evolution underscores a desire for products that seamlessly blend practicality with premium aesthetics, allowing for a well-balanced, efficient lifestyle.
The Toshiba Japandi Fridge series, with its emphasis on simplicity, elegance, and coziness, perfectly aligns with this demand. The innovative SeamlessFit slot-in design optimizes kitchen and living space, allowing for perfect integration into modern lifestyles.
Behind its sleek exterior, the Japandi Fridge is designed with ultimate convenience in mind, incorporating innovative technologies that preserve food at optimal freshness. Equipped with OriginFresh, the Japandi series provides exclusive preservation technology for meat and fish. The -1°C Pro Aging Technology ensures that ingredients are kept at the ideal temperature to enhance the flavor and texture of food, while the Soft-Freeze Mode of -3°C maintains ingredients in a slightly frozen state, preserving their texture and quality for longer. Additionally, the Deep Freeze function, which freezes food quickly at -30°C, locks in both freshness and nutritional value. Meanwhile, Toshiba’s HydroFresh technology keeps fruit and vegetables nutritious and juicy, while the PureAIR system eliminates 99% of bacteria, viruses, and ethylene, providing 24-hour strong protection. For modern households seeking efficiency, the fridge also features an industry-leading 60-Minute Quick Ice Making option, ensuring it keeps up with busy lifestyles—all while maintaining a sophisticated, effortless aesthetic.
“Toshiba has long been a trusted brand in Malaysian homes, offering solutions that enhance convenience, sustainability, and quality of life,” said Steven Yang, Managing Director at Toshiba Sales & Services Sdn. Bhd. “Our mission is to improve lives while building a more sustainable future. For over a century, Toshiba has focused on creating innovative, reliable solutions that elevate everyday living. As we move forward, we aim to continue this legacy by adapting to the ever-changing needs of the market and expanding our presence in Malaysia with products that resonate with consumers.”
Toshiba’s pioneering spirit has shaped how Malaysians interact with technology, from introducing the first televisions to providing dependable kitchen appliances that simplify daily tasks. Established in 1875, Toshiba’s products have evolved, marking key milestones that influence how people live today. The introduction of the Japandi Fridge exemplifies this evolution, reinforcing the company’s unwavering commitment to innovation and functionality, in response to market trends.
Reflecting Toshiba’s philosophy of precision – where ‘Details Matter’ – every aspect of the Japandi Fridge has been meticulously designed with the consumer in mind. Whether through enhancing efficiency, improving functionality, or refining aesthetic elements, this attention to detail defines Toshiba’s approach.
“The interior of the Japandi Fridge is not just functional but a true art piece. In line with my philosophy that simplicity holds its own elegance, every element is designed to harmonize with its surroundings. The clean, minimalistic lines and subtle textures embody the idea that everything in a home can be art. It reflects a shift towards creating spaces that are both practical and visually enriching, where less is truly more,” said Lim Bo Qiang, Malaysian award-winning artist and well-known interior designer.
Chef Kuwa, a chef from Japan with 20 years of experience in handling fresh ingredients, especially delicate cuts like salmon, said, “I know how vital it is to maintain freshness. The Japandi Fridge ensures that food is kept in peak condition, preserving quality and taste. For anyone who takes food seriously, this fridge provides the ideal environment for maintaining the integrity of fresh produce,” Chef enthused.
The Japandi Fridge comes in two main variants: the GR-RF695WI-PGY(67) 585L Multi-Door model, priced at RM12,429 and the GR-RF690WI-PGY(67) 580L Multi-Door model, retailing at RM12,859. Both models are available at major home appliance outlets. For more information, visit www.toshiba-lifestyle.com/my.
