Experience the perfect harmony of brightening and sun protection for the skin
Kuala Lumpur, 2nd October 2024 – As Malaysia experiences year-round sun exposure, prolonged UV damage has become a growing concern, leading to common issues such as dark spots, premature ageing, and uneven skin tone. Recognizing this, Safi conducted extensive research to create a product that uniquely protects the skin from harmful UV rays but also gives the benefit of skin brightening. With that, Safi Malaysia has officially launched its latest skincare innovation, the Safi Perfect White Sunscreen 3X Brightening Sunscreen SPF 50+ PA++++, offering Malaysian women a convenient solution to protect and enhance their skin in one step.
The Safi Perfect White 3X Advanced Brightening Sunscreen SPF 50+ PA++++ contains up to 100X Vitamin C, extracted from Kakadu Plum, which penetrates deep into the basal layer of the skin to reduce the appearance of dark spots, resulting in brighter skin. It is enhanced with two skin-loving ingredients: Glycolic Acid, which exfoliates dead skin cells and stimulates cell turnover, and Niacinamide, which reduces skin pigmentation for a more even skin tone.
“As Malaysians, we are exposed to sun exposure every day, which can be tough on our skin,” said Kazlina Kassim, Brand and Insights Specialist at Wipro Unza (Malaysia) Sdn Bhd. “With Safi Perfect White Sunscreen, we wanted to create a sunscreen that offers more than just protection – it’s about giving our customers a product that helps them achieve brighter skin and look more radiant while keeping them safe from harmful UV rays.”
The Safi Perfect White 3X Advance Brightening Sunscreen SPF 50+ PA++++ provides broad-spectrum protection with its SPF 50+ PA++++, effectively shielding your skin from harmful UVA and UVB rays. It helps prevent dullness caused by prolonged sun exposure. The lightweight, non-greasy formula leaves no white cast and offers long-lasting defence, while helping to brighten skin.
The Safi Perfect White 3X Advance Brightening Sunscreen SPF 50+ PA++++ is perfect for daily use and suitable for all skin types. Priced affordably at just RM 19.90, this sunscreen ensures that quality sun protection is accessible to everyone. Now, you can enjoy the outdoors confidently without compromising your skin’s safety and health.
It is available at all leading pharmacies and beauty retailers including Watsons, Guardian, and online stores such as TikTok, Shopee and Lazada.
