Mie Sedaap has launched Mie Sedaap Goreng ala Chef Devina, making this product the first chef-inspired fried noodle in Indonesia. The instant noodle player is upgrading the taste of its flaghip product by working together with Chef Devina, one of the leading Indonesian chef, author and cooking instructors.
Katriya Arintya Anindyantari, the marketing head of Mie Sedaap, explained why they partnered with Chef Devina Hermawan. She said, ‘Mie Sedaap is dedicated to providing tasty food. We’re thrilled to work with Chef Devina because her recipes are always a hit. People love her home cooking ideas and eagerly wait for her new dishes.’
Chef Devina’s Mie Sedaap Goreng offers a unique noodle texture that is thicker and chewier, complemented by special crispy toppings, dehydrated vegetables, and a spicy red chili sauce, resulting in a very flavourful experience.
