Campbell’s Soup Malaysia brings back the classics with a retro can design. Indulge in the nostalgic taste of Cream of Mushroom soup, now available at AEON and other retailers.
By focusing on the nostalgic appeal of the retro packaging, brands can create a stronger emotional connection with consumers. The retro packaging also appeals to younger consumers who are interested in retro trends and nostalgia, even if they didn’t grow up in that era.