KUALA LUMPUR, 3 DECEMBER 2024 – McDonald’s Malaysia is bringing joy to Malaysians once again with the much-anticipated return of the Prosperity Burger. Made in Malaysia since 1994, this iconic burger – featuring its signature black pepper sauce – has become a beloved tradition, eagerly awaited by Malaysians every year.
What started as a local innovation has grown to be enjoyed by fans in other Asian countries. “The Prosperity Burger is one of our proudest creations, a product that began right here in Malaysia. To see it embraced across the region is truly heartwarming and a testament to its unique appeal. To many of us, this product is more than just a burger – it represents 30 years of memories, family traditions, and the shared joy of Malaysians coming together,” said Melati Abdul Hai, Vice President & Chief Marketing Officer, McDonald’s Malaysia.
At the heart of the Prosperity Burger activation, is the theme that true prosperity lies not in what we have, but in who we have. To commemorate the return of the Prosperity Burger, McDonald’s Malaysia has launched a heartfelt brand film titled ‘ProsperityKU’, which highlights how this much-beloved menu item has brought Malaysians together across generations, reminding everyone of the joy, warmth, and connections that define prosperity.
“For us at McDonald’s, prosperity isn’t about wealth or material possessions,” Melati added. “It’s about the people around us – the friends, families, and communities who make life meaningful. Through this heartwarming film, we hope to remind Malaysians that the moments that truly matter are those we share with loved ones.”
Starting 2 December 2024, the iconic Prosperity Burger makes its much-anticipated return to McDonald’s Malaysia outlets nationwide. Before its official launch, Malaysians were also treated to an exclusive early taste through delivery via GrabFood from 29 November to 1 December 2024. This special collaboration highlighted McDonald’s Malaysia’s appreciation for GrabFood’s continued partnership and added to the excitement surrounding the comeback of this beloved burger.
Watch the ProsperityKU brand film and relive the cherished memories shared with the Prosperity Burger by visiting: https://youtu.be/cVb7fmo8RNw
