Osotspa Public Company Limited has launched its newest M-150 Sparkling flavour Muscat Fizz. In collaboration with the popular Korean lifestyle YouTubers, Jung and Cullen, this limited co-creation delivers a refreshing and delicious new taste in every can. Jung and Cullen worked closely with the M-150 Sparkling team to develop a formula that they believe their fans will love.
Muscat Fizz was inspired by Jung and Cullen’s shared love for the sweet and fragrant flavour of Muscat grapes.
The new M-150 Muscat Fizz has zero sugar and is fortified with vitamins B3, B6, B12 and taurine to boost energy and vitality. It is available at 7-Eleven stores in Thailand.
More brands can tap into the co-creation trend with popular YouTubers to engage the celebrities’ strong fanbase. This strategy allows popular personalities to gauge consumer interest in their potential food and beverage ventures.
