ZUS Coffee has launched the Brownie Series to encourage consumers to chill this December. The Brownie Series are available from 9 December 2024 and come in the following variants:
- Velvet Crème Brownie Latté – Creamy, nutty, and smoother than your best pick-up line. This sweet escape will surely win over your sweet tooth!
- All Day Frappé – A cool, chocolatey blend with a hint of toasted walnut, perfect for keeping the chill alive from morning to night. Capy gives it two paws up!
- Fizzy Berry Brownie – It’s bubbly, it’s berry, it’s brownie! Your taste buds just RSVP’d to this fizzy, fruity fiesta!
Along with the launch of the Brownie Series, the homegrown coffee chain is leverage the capybara appeal with limited-edition capybara merchandise such as stickers and the Bulu Bulu Cup Sleeve.
Beverage chains often use cute animal mascots, like Thailand’s Moo Deng, which is a cute pygmy hippopotamus from Thailand, alpacas and capybaras, to attract customers.