Thai seaweed snack brand Tao Kae Noi has partnered with 7-Eleven and zbing z, a popular Roblox content creator, to launch a groundbreaking in-game campaign. The Tao Kae Noi World x 7-Eleven: Adventure in the Seaweed World with zbing z. will run from December 2024 to May 2025 where players can earn in-game codes to redeem physical products at 7-Eleven stores or vice versa.
The game features a specially designed Roblox map that recreates Tao Kae Noi’s seaweed factory and 7-Eleven stores. The Roblox map offers a variety of missions and challenges, including:
- Embark on an underwater adventure and become the ultimate seaweed tycoon
- Dive into the depths of the ocean to harvest the freshest seaweed
- Cultivate your own seaweed farm
- Build a thriving seaweed factory to produce the most delicious seaweed snack products
The popular Roblox content creator has designed exclusive in-game items and will make in-game appearances.
Brands including Tao Kae Noi and Lay’s Max are leveraging the popularity of gaming YouTubers to connect with younger audiences and create immersive gaming experiences.
In another development, Tao Kae Noi has released fried seaweed in two delicious flavours: Chicken Deluxe Pizza packed with bold pizza flavours and Black Truffle, which offers a luxurious and indulgent treat.
