KUALA LUMPUR, 12 DECEMBER 2024– Building on the success of last year’s ‘Recycle Me!’ Campaign, Trash4Cash Malaysia, together with its partners Coca-Cola Malaysia, AEON CO. (M) BHD. (AEON), and Hiroyuki Industries, proudly launches the 2024 edition of this community-driven recycling initiative. This ongoing effort reflects a shared commitment among key industry players to empower Malaysians to participate in recycling and contribute to a more sustainable future.
Campaign Overview
Running from 12 December 2024 to 12 December 2025, the campaign continues to promote easy and rewarding recycling while introducing key innovations to enhance the consumer experience. This year, Trash4Cash unveils a new and improved version of the ‘Recycle Me!’ bin, offering an upgraded user interface equipped with built-in WiFi and a sticker printer. These upgrades ensure a seamless recycling process for users and are part of Trash4Cash’s efforts to make recycling more accessible and engaging for the public.
Innovative Upgrades
- New Bin Features: The bins now also feature a one-time registration system integrated with the Trash4Cash website, streamlining the experience for new users.
- Mobile Integration: Consumers can continue using the Trash4Cash mobile application to submit proof of bottle deposits and receive rewards directly through the app.
“At Trash4Cash, our mission is to turn waste into value and make recycling an integral part of everyday life,” said Shafreez Redza bin Mhd Saiful Anuar, Chief Executive Officer, Trash4Cash Malaysia. “This year’s upgraded bins are a direct response to feedback and our continuous commitment to making recycling simpler, smarter, and more rewarding for everyone. Together with our partners, we aim to inspire communities to take ownership of waste management and build a cleaner Malaysia.”
The campaign, which operates across 15 AEON malls in Malaysia, underscores the vital role of collaboration in fostering environmental action. By strategically placing the upgraded ‘Recycle Me!’ bins in these malls, the campaign ensures that more Malaysians have the opportunity to contribute to sustainability efforts, providing convenient and accessible locations for consumers to participate in the recycling initiative.
Dr. Kasuma Satria bin Mat Jadi, Chief Human Resources & Sustainability Officer, AEON, commented, “Our ongoing partnership with Trash4Cash and other collaborators reinforces AEON Malaysia’s dedication to supporting sustainability efforts in our communities. This campaign makes it easier for Malaysians to be part of the recycling movement and to realize the positive impact of collective action.”
Highlighting the importance of creating value from recycled materials, Nakata Hiroyuki, Founder & Managing Director, Hiroyuki Industries, added, “Plastic isn’t waste – it’s a resource that holds immense potential when recycled properly. Through this campaign, we hope to inspire more people to see the value in recycling and make it a regular practice. We are proud to be a key partner in processing the plastic collected through this initiative and contributing to both the community and the environment. Together with our partners, we are helping to close the loop on plastic waste and create a sustainable future.”
The following AEON Malls are participating in the ‘Recycle Me!’ Campaign 2024:
| Kuala Lumpur | AEON Taman Maluri |
| AEON Alpha Angle | |
| AEON Ampang Utara 2 | |
| AEON Metro Prima | |
| Selangor | AEON Bukit Tinggi |
| AEON Bandar Baru Klang | |
| AEON Taman Equine | |
| AEON Rawang | |
| AEON Shah Alam | |
| Negeri Sembilan | AEON Seremban 2 |
| AEON Nilai | |
| Melaka | AEON Bandaraya Melaka |
| Johor | AEON Permas Jaya |
| AEON Tebrau City | |
| AEON Bukit Indah |
