LG Malaysia’s vital contribution enhances emergency response and aid delivery
for communities affected by monsoon floods.
KUALA LUMPUR, 17 DECEMBER 2024 – As Malaysia faces another monsoon season, LG Electronics Malaysia (LG Malaysia) is stepping up to address the urgent needs of flood-affected communities. In a decisive move to enhance flood relief efforts, LG Malaysia is donating RM100,000 to the Malaysian Red Crescent Society (MRCS) specifically for the acquisition of 500 hygiene kits and a lorry container. This targeted donation aims to significantly boost MRCS’s capacity to deliver essential supplies and improve the efficiency of its relief efforts during the critical monsoon period.
With Malaysia facing some of the highest frequencies of flood-related disasters globally, effective and rapid response is greater than ever. Malaysia ranks 12th in the world for flood frequency, with 10.1% of its area prone to flooding and nearly 5.67 million people affected each year. LG Malaysia’s donation highlights its commitment to not only alleviating immediate suffering but also reinforcing the resilience of frontline responders in their essential work.
Mr Justin Choi, Managing Director of LG Malaysia viewed this donation as a vital call to action to support MRCS and emphasised the importance of this initiative in making a meaningful and lasting impact.
“The frequency and severity of floods in Malaysia are staggering, affecting thousands of families each year. Our contribution is designed to empower MRCS with the tools necessary for swift and effective response while addressing the urgent needs of flood victims with essential hygiene supplies and reliable transportation,” said Justin.
YB Dato’ Hj Mohd Rashidi, Deputy Chairman of the National Committee for Services (MRCS), acknowledged that LG Malaysia’s generous support to fortify MRCS’s capacity to provide critical assistance during these challenging times was a boost of confidence to the first responders.
“This donation will greatly enhance our ability to respond to emergencies and extend aid to those in need. We hope this collaboration inspires other organisations and individuals to contribute to flood relief efforts, amplifying the impact of our collective efforts,” said YB Dato’ Hj. Mohd Rashidi.
Mr Justin Choi asserted that LG Malaysia constantly strives to inspire brave optimism and demonstrate that help is always available for those in need.
“When we maintain a positive outlook despite challenges, we hope to encourage others to stay optimistic and resilient in the face of adversity. Life’s Good when we do good, and through this initiative, we aim to make a meaningful difference.”
For more information and updates on LG Malaysia and Life’s Good Campaign, please visit LG Malaysia’s official website, https://www.lg.com/my/ or follow LG Malaysia’s official Facebook page at https://www.facebook.com/LGMalaysia.
