A total of RM300,000 will be contributed in partnership with the Malaysian Red Crescent (MRC) to support emergency relief and response for flood-affected communities
KUALA LUMPUR, 23 DECEMBER 2024 – Coway, the Best Life Solution Company, is stepping forward to support communities impacted by the recent flash floods with a donation of RM300,000. This contribution is part of Coway’s unwavering commitment to giving back to the community and fostering resilience in times of need.
In collaboration with the Malaysian Red Crescent (MRC), Coway is committed to providing immediate relief and assistance to those affected by the devastating floods, which have severely impacted areas such as Kelantan, Terengganu, Kedah and beyond. Approximately 2,259 households—equivalent to 11,295 individuals—have been directly affected, highlighting the urgency for coordinated recovery efforts.
Coway’s long-standing commitment to corporate social responsibility (CSR) is at the heart of this initiative, reflecting its core value of caring for people. Thus, the relief efforts will extend to 45 community centres in the affected areas, offering vital resources and support to help families and local communities recover.
This effort is further strengthened through a collaboration with MRC, a trusted humanitarian organisation known for its expertise in disaster relief that will ensure the aid reaches those in greatest need. Through this partnership, the donation will provide essential relief items, including food, hygiene products, and cleaning supplies, such as high-pressure water jets, mops, disinfectants, and floor scrubbers to assist families in restoring their homes and surroundings.
With MRC’s extensive experience in disaster management and its established network of volunteers across Malaysia, the partnership will ensure that the donation is utilised effectively, providing immediate support such as essential supplies, shelter, and other forms of aid to flood-affected communities.
Kyle Choi, Chief Executive Officer of Coway Malaysia, shared, “The well-being of Malaysians is at the heart of what we do. We strive to enhance lives with our products, but equally, we believe in being a pillar of support during times of crisis. The flash floods have deeply affected countless lives, and we hope this contribution, in collaboration with the Malaysian Red Crescent, will help ease the burden and bring much-needed comfort to all families affected out there.”
As Malaysia works to recover from the devastation of the flash floods, Coway will continue to collaborate with trusted partners and extend its efforts to provide aid and relief wherever it is most needed. Through this ongoing commitment, Coway aims to be a source of strength and hope for all Malaysians.
