January 15, 2025
Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, has partnered with Five Star, a food franchise business under CPF Restaurant and Food Chain Co., Ltd., a subsidiary of Charoen Pokphand Foods PCL (CPF), to launch Five Star’s signature fried chicken glazed with Pepsi Sauce under the “Five Star x Pepsi, The Tasty Combo” campaign. The collaboration introduces two special dishes: “Fried Chicken with Pepsi Sauce” and “Crispy Wings with Pepsi Sauce” – the first-ever unique and innovative flavor combination. These new dishes will be available at Five Star outlets nationwide from January 11 to March 31, 2025.
The “Five Star x Pepsi, The Tasty Combo” campaign introduces tantalizing taste buds menus at a great value for food enthusiasts. For the first time ever, the refreshing tang of Pepsi-infused sauce meets Five Star’s signature friend chicken in two innovative dishes. The “Fried Chicken with Pepsi Sauce” features a juicy chicken thigh and drumstick glazed with Pepsi sauce, while the “Crispy Wings with Pepsi Sauce” offers four pieces of deep-fried chicken wings – crispy on the outside, tender on the inside glazed with Pepsi sauce. The fried chicken dishes featured the uniquely refreshing flavor of the specially crafted Pepsi sauce, offering an innovative taste experience. Customers can enjoy these special dishes in a combo set, either the “Fried Chicken with Pepsi Sauce” or “Crispy Wings with Pepsi Sauce”, paired with a refreshing and fizzy 340ml Pepsi priced at 69 baht (regular price at 84 baht) —delivering unbeatable value and taste!
Suntory PepsiCo Thailand is committed to achieving mutual success alongside its business partners through the “Win With Customers” strategy. By leveraging Collaboration Marketing, this approach merges the strength of partnership and marketing innovation to create extraordinary culinary experiences. The synergy between Pepsi and Five Star this approach combines the strong brand presence of Pepsi and Five Star brings to life a special joint marketing campaign, offering consumers distinctive and innovative flavor combinations at a great value.
