Putrajaya, Malaysia, 19 January 2025, Putrajaya buzzed with excitement today as thousands of Malaysians came together to celebrate the return of the highly anticipated MILO® Malaysia Breakfast Day 2025. Over 23,000 runners and 13,000 friends, and families of all ages eagerly joined the action-packed day filled with energising activities, highlighted by the iconic MILO® Breakfast Run.
Marking its 75th anniversary in Malaysia, MILO® continues its mission of nourishing the nation’s energy and ambitions, fuelling the Malaysian spirit throughout its enduring legacy. The household brand also remains committed in supporting the nation’s sporting journey – from its grassroots sports programmes to promoting healthier lifestyles with its nutritious goodness.
“As we celebrate 75 years of MILO® providing nutritious goodness to all Malaysians, we remain committed to inspiring them to start their day with purpose and energy, with MILO® being a key advocate for healthy lifestyles. Aligned with MILO®’s anniversary theme ‘Dulu, Kini dan Selamanya demi Malaysia’, we continue to uphold the values that make MILO® a cherished part of Malaysian life across generations,” said Ng Su Yen, Business Executive Officer of MILO® Malaysia.
Since its inception in 2013, MILO® Malaysia Breakfast Day has united over half a million Malaysians in a powerful celebration of a nutritious start to the day. This event goes beyond encouraging physical activity – it champions healthy eating habits, including the importance of a nutritious breakfast, while advocating positive lifestyles.
The event’s opening was made even more memorable with the unveiling of the 75th Anniversary Masthead by Juan Aranols, CEO of Nestlé (Malaysia) Berhad; Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of Nestlé (Malaysia) Berhad; Ng Su Yen, Business Executive Officer of MILO® Malaysia; Mohamad Sujairi bin Mohd Ishak, Chief Assistant Director of Perbadanan Putrajaya; Abdul Aziz bin Abdul Rahman, Deputy Director General of Ministry of Youth & Sports; ACP Aidi Sham Mohamed, Putrajaya District Police Chief; and 75 Malaysian athletes, including legendary figures such as Datuk Marina Chin, and Dato’ Mirnawan Nawawi. Meanwhile, Friends of MILO® national diver Bertrand Rhodict Lises, along with celebrities Nadhir Nasar and Erysha Emyra, made special guest appearances at the event, adding to the excitement of the day.
The day’s highlight included the MILO® Breakfast Run, where attendees started off the day with a run route of 3km or 7.5km and were welcomed at the finishing line with an energising lineup of activities such as MILO® Fitness Workout sessions including Zumba Fitness dances and Strong Nation workouts. A nutrition consultation booth offered free BMI checks and personalised advice on achieving a balanced diet and staying active. The event also featured interactive sports games, fun educational activities, and MILO® sampling booths that kept the crowd engaged and energised throughout the day.
The crowd favourite, the MILO® Goodness Truck, returned with its immersive 360° experience, offering behind-the-scenes insights into how MILO® is made while showcasing the brand’s values and sustainability initiatives. This mobile truck also served as an interactive touchpoint for attendees to connect with the legacy of the brand.
“Joining MILO® Malaysia Breakfast Day 2025 for the very first time has been an unforgettable experience. It’s inspiring to see so many people gathered, especially the youths, embracing the energy of MILO®. This event motivates me to continue advocating for a healthy lifestyle and encourage younger generations to start their day the right way – with MILO®,” said Nadhir Nasar, a Friend of MILO®.
Beyond the Event: A Commitment to Health and Community
The return of MILO® Malaysia Breakfast Day underscores MILO®’s enduring mission to promote healthier lifestyles, foster family bonding, and strengthen community ties. “It marks a celebration of health, unity, and the enduring love Malaysians have for MILO® as we inspire all with nutritious goodness in every cup. We are encouraged by the participation of so many people today at Putrajaya, and we look forward to continuing this journey to other states,” said Ng Su Yen, Business Executive Officer, MILO® Malaysia.
MILO® Malaysia Breakfast Day 2025 will be Making its Way to Johor, Penang and Pahang!
MILO® Malaysia Breakfast Day 2025 is set to continue spreading its nutritious goodness across multiple locations nationwide, bringing the celebrations to Johor on 16 February 2025, Penang on 23 February 2025, and Pahang on 20 April 2025, with over 75,000 MILO® lovers expected to join, making this one of the most notable events of its kind.
For more information on MILO® Malaysia Breakfast Day 2025, please visit www.milo.com.my
